How Public Companies Are Using Crypto Assets to Drive Stock Prices

·

Cryptocurrency is reshaping the global financial landscape, and public companies are at the forefront of this transformation. An increasing number of firms are integrating crypto assets and blockchain technology into their core business and treasury strategies, creating new narratives that are significantly impacting their stock performance.

From trading giants and stablecoin issuers to corporations holding Bitcoin as a treasury asset, this shift represents a fundamental change in how companies manage value and growth. We analyze 44 major publicly traded companies leading this charge, categorized into five key sectors:

This comprehensive overview explores how these companies are leveraging cryptocurrency to enhance their market position and shareholder value.


Cryptocurrency Trading Platforms: Market Infrastructure Leaders

These companies provide the essential infrastructure for cryptocurrency trading, offering platforms where retail and institutional investors can buy, sell, and store digital assets.

Coinbase Global (NASDAQ: COIN)
A leading U.S.-based regulated cryptocurrency exchange founded in 2012. Coinbase offers a secure platform for trading, transferring, and storing cryptocurrencies. It co-founded the USDC stablecoin with Circle and holds significant reserves of Bitcoin and Ethereum.

Bakkt (NYSE: BKKT)
Launched by Intercontinental Exchange (ICE) in 2018, Bakkt focuses on digital asset custody, trading, and infrastructure services for institutional investors. The company emphasizes regulatory compliance and security, recently updating its investment policy to include allocations to Bitcoin and other digital assets.

Robinhood (NASDAQ: HOOD)
Known for its commission-free trading platform, Robinhood has expanded into cryptocurrency trading and is actively exploring Real World Asset (RWA) tokenization. The company completed its acquisition of Bitstamp, significantly expanding its crypto licensing and institutional client base.

👉 Explore advanced trading strategies

OSL Group (HKEX: 0863)
A Hong Kong-based licensed digital asset platform providing crypto trading, custody, and compliance solutions for institutional and retail clients across Asia.

Guotai Junan International (HKEX: 1788)
A major Hong Kong financial services firm that recently upgraded its securities license to include virtual asset trading services, becoming the first Chinese-backed securities company in Hong Kong to offer comprehensive crypto asset services.

OKLink (HKEX: 1499)
A Chinese blockchain technology company focused on infrastructure, data analytics, and financial services, providing blockchain explorers, anti-money laundering tools, and stablecoin settlement networks.


Stablecoin Issuers: Bridging Traditional and Crypto Finance

These companies create digital currencies pegged to stable assets like the U.S. dollar, facilitating seamless movement between traditional and cryptocurrency markets.

Circle Internet Group (NASDAQ: CRCL)
The American fintech company behind USDC, the world's second-largest stablecoin. Circle's successful IPO in 2025 highlighted growing institutional acceptance of stablecoin infrastructure.

JD BitChain Tech (HKEX: 9618)
A subsidiary of Chinese e-commerce giant JD.com, exploring blockchain applications in supply chain management and developing its own stablecoin pegged to Hong Kong dollars and U.S. dollars, currently in sandbox testing.

Xiong'an Tech (HKEX: 1647)
A China-based company focused on blockchain and fintech solutions, particularly for smart city applications, with its "Xiong'an Fund" having previously invested in stablecoin infrastructure.


Major Corporate Holders of Crypto Assets

These companies have made significant allocations to cryptocurrency, primarily Bitcoin, as part of their corporate treasury management strategy.

MicroStrategy (NASDAQ: MSTR)
The most prominent corporate Bitcoin holder, with approximately 580,000 BTC. Under CEO Michael Saylor's leadership, the company's stock has surged over 4,300% since adopting its Bitcoin strategy.

Tesla (NASDAQ: TSLA)
The electric vehicle maker made a landmark $1.5 billion Bitcoin purchase in 2021, briefly accepting BTC for payments and sparking widespread corporate interest in crypto assets.

GameStop (NYSE: GME)
The video game retailer known for its 2021 meme stock phenomenon has since launched an NFT marketplace and adopted Bitcoin as part of its treasury strategy.

Meitu (HKEX: 1357)
The Chinese photo-editing app company diversified its corporate reserves with investments in Bitcoin and Ethereum in 2021, aligning with its digital innovation strategy.

Trump Media & Technology Group (NASDAQ: DJT)
The media company behind Truth Social has announced plans to hold up to $2.3 billion in crypto assets as part of its treasury strategy.

Metaplanet (TSE: 3350)
A Japanese company that has followed MicroStrategy's blueprint, allocating $5 billion to acquire Bitcoin through its U.S. subsidiary, with a goal of holding 210,000 BTC by 2027.

SharpLink Gaming (NASDAQ: SBET)
Facing delisting due to poor performance, this gaming company pivoted to holding Ethereum as its primary reserve asset, resulting in a massive stock price surge and making it the largest corporate holder of ETH.

Cantor Equity Partners (NASDAQ: CEP)
The financial services firm adopted a Bitcoin reserve strategy after merging with Twenty One Capital, targeting $3 billion in crypto assets with support from Tether and SoftBank.

NextTech Holding (NASDAQ: NXTT)
A Chinese SaaS technology company that has incorporated Bitcoin into its reserve strategy, completing significant BTC transactions through stock and warrant issuances.

Asset Entities (NASDAQ: ASST)
A digital marketing company that announced a merger with Strive Asset Management to become a publicly traded Bitcoin treasury company focused on maximizing Bitcoin exposure for shareholders.

ATIF Holdings Limited (NASDAQ: ATIF)
A financial consulting firm that announced plans to raise $100 million to purchase Dogecoin (DOGE), potentially becoming the first publicly traded company to primarily hold meme coins.

Brooker Group (SET: BTC)
A Thai financial consulting and investment company that became the first publicly traded firm in Thailand to hold multiple cryptocurrencies, including Bitcoin and Ethereum.

SRM Entertainment (NASDAQ: SRM)
Originally a toy manufacturer, the company announced plans to make TRON's TRX token its core reserve asset and is undergoing a reverse merger with the Tron blockchain group.

Jiuzi Holdings (NASDAQ: JZXN)
A Chinese electric vehicle dealer that approved a strategy to acquire 1,000 BTC over the next year to optimize its asset structure and diversify from traditional business risks.

Kindly MD (NASDAQ: NAKA)
A healthcare provider that changed its stock ticker to reflect its Bitcoin strategy and plans to merge with Nakamoto Holdings to create a publicly traded Bitcoin treasury platform.

Siebert Financial Corp. (NASDAQ: SIEB)
A financial services company that announced plans to raise up to $100 million to purchase Bitcoin, Ethereum, Solana, and other digital assets.

Trident Digital Tech Holdings (NASDAQ: TDTH)
A Singapore-based digital technology company that announced plans to raise $500 million to build an XRP treasury and implement staking mechanisms.

VivoPower International (NASDAQ: VVPR)
A sustainable energy solutions company that completed a $121 million private placement to become the first publicly traded company with an XRP-centric treasury.

Webus International (NASDAQ: WETO)
A Chinese smart transportation technology provider that disclosed plans to raise up to $300 million to build an XRP-based corporate treasury.

Wellgistics Health (NASDAQ: WGRX)
A pharmaceutical wholesale and healthcare logistics platform that announced an XRP payment network and treasury reserve model for supply chain transactions.


Blockchain Technology and DeFi Innovators

These companies are building the infrastructure and applications that power decentralized finance and blockchain technology.

Galaxy Digital (NASDAQ: GLXY)
Mike Novogratz's digital asset financial services firm provides cryptocurrency trading, asset management, and advisory services, with significant Bitcoin holdings and recent regulatory approvals expanding its market reach.

Yuxing Technology (HKEX: 8005)
A Hong Kong-listed company focused on blockchain infrastructure, distributed storage, IDC services, and digital asset businesses, including mining equipment procurement and IPFS/Filecoin infrastructure.

New Huo Technology (HKEX: 1611)
Founded by Huobi co-founder Du Jun, this company provides compliant digital asset services including custody, mining, trading, and blockchain technology solutions throughout Greater China.

DeFi Technologies (NASDAQ: DEFT)
A Canadian company whose subsidiary Valour is a leading issuer of digital asset exchange-traded products (ETPs) in Europe, with holdings in multiple cryptocurrencies and involvement in Ethereum staking.

DeFi Development Corp (NASDAQ: DFDV)
Formerly a real estate fintech company, this firm transformed into a Solana-focused treasury, holding significant SOL reserves and becoming the first to issue tokenized stock on the Solana blockchain.

Upexi (NASDAQ: UPXI)
An e-commerce and consumer products company that pivoted to a Solana treasury strategy, raising $100 million primarily to purchase SOL tokens.

BTCS Inc. (NASDAQ: BTCS)
A blockchain infrastructure company focused on node operations, staking-as-a-service, and on-chain data analytics, with substantial Ethereum holdings.

Mercurity Fintech Holding Inc. (NASDAQ: MFH)
A blockchain technology company transitioning to compliant fintech and blockchain payment solutions, recently partnering to issue compliant RWA token products and integrating traditional asset management onto blockchain platforms.

👉 Discover DeFi investment opportunities


Cryptocurrency Mining Companies

These companies provide the computational power that secures blockchain networks through proof-of-work mining operations.

Bitdeer Technologies (NASDAQ: BTDR)
Founded by Bitmain co-founder Jihan Wu, Bitdeer is a global Bitcoin mining and hash rate operator with expanding data center operations across multiple countries.

Canaan Inc. (NASDAQ: CAN)
One of the first companies to produce ASIC Bitcoin miners, Canaan manufactures Avalon series miners and operates mining rental services while expanding into AI and blockchain technology solutions.

CleanSpark (NASDAQ: CLSK)
A U.S. Bitcoin mining company focused on sustainable energy solutions, using renewable energy to power its mining operations across multiple states while significantly expanding its hash rate.

DMG Blockchain Solutions (TSX: DMGI)
A Canadian full-service blockchain company emphasizing ESG compliance through clean energy mining, while also providing blockchain software and custody services.

Hut 8 Corp. (NASDAQ: HUT)
One of North America's largest energy infrastructure operators with substantial Bitcoin reserves, Hut 8 also provides high-performance computing services and is expanding its mining capacity through strategic financing.

Marathon Digital (NASDAQ: MARA)
A leading U.S. Bitcoin mining company with massive mining operations and the second-largest corporate Bitcoin treasury after MicroStrategy, consistently achieving record production levels.

Riot Platforms (NASDAQ: RIOT)
A Colorado-based Bitcoin mining company with significant mining operations and power transformation capabilities, showing substantial year-over-year production growth.


Frequently Asked Questions

Why are public companies investing in cryptocurrency?
Public companies are adding cryptocurrency to their balance sheets for several reasons: as a hedge against inflation, for portfolio diversification, to enhance shareholder value through asset appreciation, and to position themselves as innovative leaders in digital finance.

What are the main risks of corporate cryptocurrency adoption?
Key risks include price volatility, regulatory uncertainty, cybersecurity threats, accounting complexities, and potential reputational damage if investments perform poorly or face regulatory scrutiny.

How do companies account for cryptocurrency on their balance sheets?
Accounting treatment varies by jurisdiction but typically involves marking cryptocurrency holdings to market value each reporting period, with unrealized gains and losses affecting earnings under applicable accounting standards.

Which cryptocurrencies are companies most interested in holding?
Bitcoin remains the most popular choice for corporate treasuries due to its established market position and perception as "digital gold." Ethereum is also widely held, with some companies exploring other established cryptocurrencies and even select meme coins.

What impact does crypto adoption have on company stock prices?
Announcements of significant cryptocurrency investments often lead to immediate stock price increases, particularly for companies that fully embrace crypto strategies. However, sustained performance depends on overall business fundamentals and cryptocurrency market conditions.

How are mining companies different from other crypto-focused public companies?
Mining companies generate cryptocurrency through computational work rather than purchasing it on open markets. Their revenue is directly tied to cryptocurrency prices and mining difficulty, making them particularly sensitive to market cycles.


The integration of cryptocurrency into public company strategies represents more than a passing trend—it's a fundamental shift in how companies manage value and position themselves for the future. From MicroStrategy's aggressive Bitcoin accumulation to SharpLink's Ethereum transformation and various companies exploring tokenized assets, this movement reflects growing institutional acceptance of digital assets.

This convergence of traditional equity markets with cryptocurrency represents a new investment paradigm. Understanding these dynamics and identifying companies with thoughtful crypto strategies may offer significant opportunities as this transformation continues to unfold.