LIV Golf Team Majesticks GC Announces Landmark Sponsorship Deal

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In a significant development for the LIV Golf League, the team known as Majesticks GC—co-captained by renowned golfers Ian Poulter, Henrik Stenson, and Lee Westwood—has secured its first global sponsorship. The partnership is with OKX, a major cryptocurrency exchange, marking a notable milestone as the first Web3-related sponsorship in LIV Golf history.

The agreement means that OKX branding will appear on the players' apparel, and the collaboration will include unique fan engagement opportunities and experiences at LIV Golf tournaments throughout the 2024 season.

What the OKX and Majesticks GC Partnership Involves

The sponsorship designates OKX as the inaugural Web3 partner for a LIV Golf team. As part of the arrangement:

This deal arrives at a pivotal moment for LIV Golf. Recent developments, including the framework agreement between the PGA Tour, DP World Tour, and the Public Investment Fund of Saudi Arabia (PIF)—LIV’s primary financial backer—had raised questions about the league’s future. However, reports from various sources indicate that LIV Golf intends to continue its operations through at least 2024, maintaining its 12-team, 48-player structure.

Ian Poulter expressed confidence in the new partnership, stating:

“It certainly instills confidence that a business of OKX’s scale and significant experience in sports marketing sees value in partnering with Majesticks GC. It further demonstrates that we are doing the right things and providing something different for partners to engage with.”

More About OKX and Its Broader Sports Strategy

OKX is a global cryptocurrency exchange that facilitates the buying, selling, and trading of digital assets. It's important to note that OKX is not currently available to U.S. residents, who may instead use its sister platform, OKCoin.

The company is no stranger to high-profile sports sponsorships. Beyond this new golf partnership, OKX also has collaborations with:

This suggests a deliberate strategy to align with innovative and forward-thinking sports organizations.

Haider Rafique, Chief Marketing Officer at OKX, emphasized the alignment between the brands:

“We gravitated towards LIV in the golf space because it is a disruptor that isn't afraid to take a look at things differently, ask 'why?' and innovate. As a leading Web3 and crypto company, this is aligned with our ethos.”

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The LIV Golf Team Model and Its Business Shift

A key aspect of LIV Golf’s structure is its franchise-based team model. The league consists of 12 teams, each with four players. Team captains hold an equity stake, giving them both competitive and financial involvement.

The Majesticks GC is unique in that it operates with three co-captains: Poulter, Stenson, and Westwood. The fourth member, Sam Horsfield, is currently injured and has been temporarily replaced by Laurie Canter.

In its second year, LIV Golf transitioned more financial responsibility to the teams themselves. Teams are now tasked with:

This sponsorship is a step toward fulfilling that mandate. As Poulter noted, it supports the team “both financially and more importantly to deliver on our team mission to make a difference on and off the course.”

The Bigger Picture: LIV Golf’s Journey So Far

LIV Golf launched in 2022 as an invitational series featuring eight tournaments, each boasting a $25 million purse—with $5 million allocated to the top three teams each week.

In 2023, it evolved into a formal league with:

Despite signing major champions like Cam Smith, Phil Mickelson, Bryson DeChambeau, and Brooks Koepka—and securing a television rights deal with the CW Network—the league has faced challenges in attracting broad sponsorship support due to its controversial inception and ongoing disputes with traditional golf tours.

The partnership with OKX may signal growing commercial confidence in the league’s model and future.

Frequently Asked Questions

What is the Majesticks GC team?
Majesticks GC is one of the 12 teams in the LIV Golf League, co-captained by Ian Poulter, Henrik Stenson, and Lee Westwood. The team operates with a shared leadership model and includes a fourth playing member.

Who is OKX?
OKX is a global cryptocurrency exchange that offers trading in a wide range of digital assets. It is not available in the United States but has a significant presence in other markets and a growing portfolio of sports sponsorships.

Why is this sponsorship important for LIV Golf?
This deal represents the first Web3-related partnership for a LIV Golf team. It provides financial support and legitimacy at a time when the league's long-term future has been under speculation due to broader structural changes in professional golf.

What does Web3 mean in this context?
Web3 refers to a new iteration of the internet centered on blockchain technology, cryptocurrencies, and user-owned assets. In this partnership, it suggests a focus on innovative fan engagement through digital experiences and technologies.

How does LIV Golf’s team model work?
LIV Golf features 12 teams of four players each. Team captains have an ownership stake, and teams are responsible for generating their own revenue through sponsorships, event earnings, and fan experiences.

Will LIV Golf continue operating in 2024?
Despite uncertainty following the framework agreement between the PGA Tour, DP World Tour, and the PIF, multiple reports indicate that LIV Golf plans to continue its schedule through the 2024 season.

The LIV Golf season is set to resume on June 30 with the LIV Golf Valderrama tournament in Spain, followed by an event in London the week after. The new sponsorship deal between Majesticks GC and OKX will undoubtedly be a highlight as the league moves forward amid a rapidly changing golf landscape.

For those interested in how such partnerships are shaping the future of sports, 👉 learn more about innovative sponsorship models.