McLaren Racing has joined forces with its official partner, OKX, to launch a special cyberpunk-inspired 'Future Mode' livery. This distinctive design will debut on the team's Formula 1 cars at the upcoming Singapore and Japanese Grand Prix events, symbolizing a celebration of innovation and the return to key Asian markets.
The partnership highlights a shared commitment to technological advancement and fan engagement, blending high-speed racing with futuristic visual themes.
The Vision Behind the Future Mode Livery
The 'Future Mode' livery introduces vibrant neon pink accents and cyberpunk-themed engine graphics layered over McLaren’s classic papaya orange base. Inspired by the futuristic cityscapes of Singapore and Japan, the design aims to reflect the emergence of new technologies and the growing influence of Web3 culture.
McLaren CEO Zak Brown emphasized the importance of returning to race in Asia after pandemic-related disruptions. He stated that the collaboration with OKX represents a shared drive to break boundaries and embrace innovation on a global scale.
Event Schedule and Driver Participation
The special livery will be featured during two major race weekends:
- Singapore Grand Prix: September 30 – October 2, 2022
- Japanese Grand Prix: October 7 – October 9, 2022
McLaren drivers Lando Norris and Daniel Ricciardo will also wear matching race suits designed to complement the cyberpunk theme, creating a cohesive and immersive brand experience for fans both trackside and online.
Expanding the McLaren and OKX Partnership
OKX became the official primary partner of McLaren Racing in May 2022. Since then, the collaboration has focused on merging high-performance racing with digital innovation. According to OKX Chief Marketing Officer Haider Rafique, the co-design process of the livery was a creative endeavor that signals the arrival of bold new technology.
The partnership extends beyond track-side branding. OKX is supporting McLaren in enhancing its digital collectibles and metaverse strategy, aiming to attract new audiences to Formula 1 through Web3 initiatives.
Fan Engagement and Digital Collectibles
As part of the campaign, fans will have multiple opportunities to engage with the Future Mode theme:
- A limited-edition McLaren Racing x OKX t-shirt will be available for purchase through the official McLaren Store.
- The livery will be integrated into the F1 22 video game, allowing players to use the design starting October 11.
These initiatives are designed to bring the futuristic racing experience from the track to the global fan community, offering both physical and digital memorabilia.
👉 Explore more about digital collectibles and partnerships
Frequently Asked Questions
What is the Future Mode livery?
The Future Mode livery is a special cyberpunk-inspired design created by McLaren Racing and OKX. It features neon pink highlights and futuristic graphics, reflecting themes of technology and innovation.
Which races will feature the new livery?
The livery will debut at the 2022 Singapore Grand Prix (September 30 – October 2) and will also be used at the Japanese Grand Prix (October 7 – October 9).
How can fans get involved?
Fans can purchase limited-edition merchandise through the McLaren Store and use the livery in the F1 22 video game starting October 11.
What is the goal of the McLaren and OKX partnership?
The partnership aims to blend high-performance racing with digital innovation, focusing on Web3 strategies, digital collectibles, and enhanced global fan engagement.
Will the drivers participate in the theme?
Yes, both Lando Norris and Daniel Ricciardo will wear custom race suits that match the cyberpunk-inspired livery during the designated race weekends.
Is this a long-term partnership?
Yes, OKX became McLaren’s official primary partner in May 2022, and the two continue to collaborate on technological and fan-focused initiatives.