In a significant move for the digital asset landscape in Taiwan, Fubon Group, a major financial and telecommunications conglomerate, has announced the official launch of its virtual asset trading platform. Operated by Taiwan Mobile’s fully-owned subsidiary, Fubon Digital, the new Taiwan Virtual Asset Exchange (TWEX) allows users to start investing in Bitcoin with as little as 100 TWD.
Fubon Group Chairman Daniel Tsai highlighted that the group’s integrated ecosystem—spanning finance, telecom, and e-commerce—positions it uniquely to drive adoption and real-world application of digital assets. He described the launch as a major milestone in the group’s journey into the Web3 era.
Why TWEX Matters in the Evolving Crypto Market
The exchange went live on May 22, known globally as Bitcoin Pizza Day, symbolizing a playful nod to crypto culture. This timing coincided with Bitcoin reaching a new all-time high, surpassing $110,000 per coin—a fact that Taiwan Mobile President and Fubon Digital Chairman Jamie Lin humorously referred to as a celebration of TWEX’s debut.
The launch of TWEX marks an important shift in Taiwan’s virtual asset industry. It is the first virtual asset exchange backed by a major corporate group, bringing enhanced credibility and institutional trust to a market often perceived as volatile or speculative.
Daniel Tsai emphasized that virtual assets are increasingly becoming institutionalized and regulated worldwide. He believes they will integrate more deeply with traditional financial systems, especially as AI and blockchain technologies continue to evolve. With the total market capitalization of virtual assets exceeding $3.1 trillion, Tsai sees enormous potential for growth and adoption.
Leadership Perspectives on Crypto’s Future
Jamie Lin, an early Bitcoin adopter since 2013, shared his optimistic outlook for virtual assets. He envisions Taiwan becoming a hub for digital innovation and emphasized Bitcoin’s role as “digital gold,” potentially accounting for up to 10% of global value storage in the future.
While expressing strong belief in the long-term value of Bitcoin, Lin was careful to clarify that his views are personal opinions and not financial advice. He noted that past performance does not guarantee future results, and encouraged new investors to approach the market responsibly.
One key barrier to broader adoption, according to Lin, is the lack of secure and trusted trading platforms. Currently, only about 5% of Taiwan’s population is involved in virtual asset trading, leaving a massive 95% of the market still untapped. With a projected annual growth rate of around 10%, TWEX aims to provide a safe and user-friendly environment that encourages more people to participate.
Lin also stressed the importance of sustainable and healthy industry growth, aiming for TWEX to capture a meaningful market share through trust and collaboration.
Getting Started with Virtual Asset Trading
For those new to digital assets, getting started can seem intimidating. However, platforms like TWEX are designed to simplify the process. With a minimum investment of just 100 TWD, users can buy fractions of Bitcoin, making it accessible even to beginners.
When choosing a trading platform, it’s important to consider security, regulatory compliance, and ease of use. TWEX benefits from the backing of a well-established corporate group, which may provide an added layer of confidence for first-time investors.
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Frequently Asked Questions
What is the minimum amount to start investing in Bitcoin on TWEX?
You can start with as little as 100 TWD, which makes it accessible for beginners or those who want to invest small amounts gradually.
Is TWEX regulated and safe to use?
As a venture backed by Fubon Group and Taiwan Mobile, TWEX operates with a strong emphasis on security and compliance. It is designed to meet regulatory standards and provide a trustworthy environment for trading.
Why is corporate backing important for a crypto exchange?
Corporate support often brings greater operational transparency, stronger security measures, and increased user confidence—especially important in a market where trust is a major concern.
What is Bitcoin Pizza Day?
Bitcoin Pizza Day, celebrated on May 22, commemorates the first known commercial transaction using Bitcoin—a purchase of two pizzas for 10,000 BTC in 2010. It has since become a symbolic event in the crypto community.
Can I buy other cryptocurrencies besides Bitcoin on TWEX?
While the initial announcement highlighted Bitcoin, exchanges like TWEX often expand their offerings to include other major cryptocurrencies over time.
How does TWEX compare to international exchanges?
TWEX focuses on the local Taiwanese market, offering services in Mandarin and complying with regional regulations. This may make it more tailored to users in Taiwan compared to global platforms.
The introduction of TWEX represents a bold step toward bridging traditional finance with the emerging digital economy. With low barriers to entry and strong institutional support, it aims to make virtual asset investment more mainstream and accessible in Taiwan.