Every June, the comment section of Bilibili creator "Biba Review Studio" (hereafter "Biba") erupts with activity.
Recent graduates eager to buy laptops flock there with questions, and "Biba" responds with comprehensive comparison guides, evaluating multiple similar products in a single video.
For this year's 618 shopping guide, "Biba" compared 50 laptops across 9 price tiers. This has become a regular feature in Bilibili's tech zone, hailed by viewers as "Biba's Spring Gala."
Each laptop was tested across 10 dimensions—CPU, memory, hard drive, battery, and more—with results presented in clear tables showing prices, pros, and cons, making it easy for viewers to screenshot and save. To date, this video has garnered 1.84 million views, 22,000 collections, and 31,000 shares.
But the excitement extends far beyond the video itself.
Viewers actively contribute in the comments: some share past buying mistakes to help others avoid pitfalls; others post detailed parameters and comparison charts; many list their budget and needs seeking recommendations; seasoned fans even offer one-on-one consulting.
It is this culture of mutual trust among Bilibili users around shared interests, coupled with their appetite for in-depth technical content, that attracts and retains creators skilled in deep-dive analysis.
Think of "Xiankan Reviews" boldly renting an entire building to test air conditioners, "Pang Siji" countering anxiety with meticulous product explanations, "Geekerwan" diving deep into chip technology, or "Home Appliance Detective Pingxue" offering rigorous reviews of popular appliances… These creators collectively form the bedrock of Bilibili's hardcore review ecosystem.
Behind these "hardcore" videos lies not just rigorous testing processes but also a genuine passion for technology and creative problem-solving. So, what does it take to produce such review content? How does it impact Bilibili's content and commercial landscape? To find answers, we spoke with several seasoned review creators.
A Decade-Long Focus: How "Biba" Turned Comments into a Tech Forum
For ten years, Ye Tingyu and his "Biba" have done one thing: obsess over laptops.
Ye isn't a computer science graduate; he studied ship maintenance and sales in college. A decade ago, as a university student looking to buy a laptop, he began delving into technical knowledge.
Even after saying goodnight to his long-distance girlfriend, Ye would stay up in his dorm scrolling through laptop forums and tutorials, crunching performance data until he found his ideal machine.
He continued engaging in these forums, sharing purchase experiences with other users, publishing 48图文评测s, and even becoming a moderator for Baidu's "Laptop Bar," which has 4.97 million followers. Along the way, his perspective shifted from hobbyist to professional reviewer.
For two years after graduation, Ye did reviews part-time. In 2015, encouraged by industry veterans, he quit his day job to focus full-time on creating deeper, longer图文评测s and more comprehensive videos.
Our observation is that while tech videos can be intimidating for average users, "Biba" manages to cater to viewers with varying knowledge levels.
Perhaps because Ye started as a novice himself, and his sales training gave him user empathy, he understands buyers'困惑 firsthand.
His videos don't just show data; they summarize pros/cons plainly, compare products side-by-side, and even predict price trends and value-for-money, like warning about "downgraded" models disguised by high prices.
Today, "Biba's" core users often act as "cyber shopping guides" in the comments—much like Ye did as a hobbyist helping forum peers.
Every college entrance exam season, the comments buzz with tech-savvy users answering questions on everything from graphics card performance to which laptop suits which major. Strangers bonded by shared interests have built a "digital help desk."
This product-focused interaction has turned "Biba's" comment section into a technical forum, drawing in more laptop enthusiasts through word-of-mouth.
From图文to video, Ye has channeled years of expertise into building a community for laptop lovers.
Behind this community is a team of 20 handling 170-180 laptops annually. Years of experience have streamlined their workflow; "often we don't even need meetings—we get a laptop and just start testing."
In this space free of marketing jargon, only technical exchange matters, Ye says his goal remains "sharing laptop insights and helping beginners"—a mission unchanged since "Biba" began.
Renting a Whole Building to Test Air Conditioners: How Far Will Creators Go?
If "Biba" exemplifies long-term dedication, "Xiankan Reviews" (hereafter "Xiankan") stands out for its inventive approach.
In one electric toothbrush review, founder "Mr. Li Hai" didn't just拆解brushes on construction and oscillation; he conducted human trials to quantify cleaning power.
But since everyone's teeth and plaque differ, controlling variables was tough. Rather than compromise, Mr. Li Hai led his team down a R&D path, spending a year developing a patented teeth model for testing.
That wasn't even their极限. In a March video reviewing central air conditioners, the team rented an entire building in Shenzhen.
The project was commissioned by a real estate developer with one demand: ensure absolute impartiality; favor no brand.
"Renting a whole building" sounds like something out of a CEO romance novel.
They chose a sun-exposed, unobstructed building in Shenzhen, installed different AC brands on each floor, and monitored temperature and power consumption—with production costs exceeding a million yuan.
Afterward, Mr. Li Hai even quizzed the installation engineers, turning it into a grand AC tech exchange.
"Long after, I was immersed in that once-in-a-decade atmosphere. For someone naturally curious about technology, it was heaven," he recalled in the video.
Notably, the developer requested this review in 2022, and some footage dates back then. While they met the client's goals, Mr. Li Hai felt the video didn't meet "Xiankan's" standards for release.
"Back then, I hadn't fully grasped the core principles of central AC. From a viewer's perspective, the video couldn't form a complete loop from advice to purchase, so I held it back."
After nearly three years testing various AC units, Mr. Li Hai finally understood the "essential principles." With Xiaomi entering the central AC market, he revived the project, refined the video, and released it.
Providing reliable, quality消费决策is core to Mr. Li Hai's philosophy, driving his meticulous content control.
He believes "Xiankan," as a review company, hinges on information collection and visual还原. No matter how complex the issue, they insist on rigorous data and user experience.
Thus, "Xiankan" videos range from豪横building rentals to using 50 tons of water to expose water purifier truths, with fans commenting, "Your videos bring back the feeling of first discovering tech reviews."
Through such innovative content, "Xiankan" grew from zero to 2.56 million Bilibili fans in six years, with a team expanding from few to nearly 100.
The Rise of "Cyber Shopping Guides" on Bilibili
Diverse, professional reviews from UP主s are enriching Bilibili's content ecosystem.
Bilibili data shows that in 2025, review-related searches grew nearly 30% year-over-year, and UP主-produced content rose almost 50%. More review creators are being recognized as "cyber shopping guides" for netizens.
Take "Gaoji Suo," a digital UP主 with 2.32 million fans on Bilibili.
True to its name ("Tinkering Workshop"), "Gaoji Suo" focuses on phones, computers, and electronics, not only reviewing products but also teaching viewers to DIY computers with in-depth配件guides.
This 618, they released a 20-minute "DIY Computer Configuration Guide," categorizing components by price tier and explaining pros/cons based on performance and specs to aid quick decisions.
The video neared 2 million views, with comments sharing DIY setups or asking experts for advice based on budget.
Similarly, "Home Appliance Detective Pingxue," known for professional comparisons, released five videos during 618 covering gas water heaters, dishwashers, water purifiers, and more, offering保姆级appliance guides.
These 10-20 minute reviews defy short-form trends, translating abstract data into visual experiences. They don't just push products but delve into user experience, frankly pointing out flaws and providing objective advice.
This builds deep trust between UP主s and fans. Comments often beg for purchase links or directly follow UP主 recommendations.
Driven by quality content and reliable products, commercialization comes naturally.
For instance, during this year's 618, reviews from "Biba," "Geekerwan," "Hi I'm Panda," and "If Technology" generated over 70 million yuan in sales for Lenovo, showcasing UP主s' "selling power."
User trust stems from creators investing significant time researching products rather than manipulating emotions, and from making technical terms accessible, reducing intimidation.
In a way, review UP主s act as "cyber shopping guides," using hardcore yet engaging content to "translate tech into understandable language," helping users make informed decisions. As Ye Tingyu says, "Many tech products aren't suited to impulsive 'buy it' urges." This "mutual commitment" between UP主s and users is a story of like-minded respect and trust earned through genuine effort.
In our fast-paced era, when creators willingly invest time and resources to "get to the truth" of every parameter, users respond with their wallets.
Frequently Asked Questions
What makes Bilibili review creators different from other influencers?
Bilibili reviewers often produce deeply technical, long-form content focused on objectivity and education. They prioritize detailed testing and user empowerment over quick promotion, building trust through transparency and expertise.
How do these creators ensure their reviews are unbiased?
Many maintain strict independence by purchasing products themselves or working with clients who agree to impartiality terms. They rely on data-driven tests, avoid brand favoritism, and disclose partnerships clearly.
Can viewers really trust product recommendations from these UP主s?
Yes, because their reputations hinge on accuracy. Fans value their willingness to criticize flaws and compare alternatives, which helps users make informed choices rather than impulsive buys.
What types of products are commonly reviewed in this style?
Laptops, smartphones, home appliances, gaming gear, and DIY electronics are popular categories. The approach suits products where technical specs and performance impact user experience significantly.
How do these creators handle expensive or large-scale tests?
Some fund projects through platform revenue or sponsorships that respect editorial independence. Larger teams might collaborate with brands or use crowdfunding, but they prioritize methodological integrity.
Where can I find more reliable review content beyond Bilibili?
While Bilibili hosts many specialized creators, 👉 explore detailed comparison methodologies can lead you to communities and tools that emphasize transparent, data-backed reviews for various products.